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Window Wizard
A specialist home brand repositioned from a service listing into a considered interiors name.
Home & Interiors2025Brand Strategy / Digital / Creative
Context
A category where almost every competitor sells on price, speed and proximity. The craft was real. The presentation was not.
The gap
The brand was being judged on the same terms as a classifieds listing. Nothing in the identity, the website or the language signalled the standard of the work.
What we built
- 01A positioning built around craft, precision and finish rather than turnaround time
- 02An identity and art direction system that let the work be photographed like interiors, not like maintenance
- 03A website structured around rooms, materials and outcomes, with enquiry as the single next move
Outcome
A brand that can quote at a premium and be believed. Commercial detail available on request.
Next
Culinara
Ready to build
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