We're Not Just Marketers. We're Brand Builders.

Demand&Co. is a premium D2C fashion and lifestyle branding & marketing agency led by an ex-Adobe Senior Editor and a Pearl Academy Fashion Entrepreneur.

Our Story

2016-2020: Sabhyata Kawatra ran her own clothing line. Learned the pain of inventory, design, and marketing.

2021-2023: Then freelanced as a marketer for a sustainable brand, then built Brandsy (marketing agency). Sold it in 2025.

2024-2025: Nidhi Arora was Senior Editor at Adobe, mentoring writers, amplifying voices.

2023-2024: Nidhi was Editor in Chief at CXNet (UK), covering tech, wellness, business.

2017-2019: Nidhi was Executive Editor at EFY Group, covering IoT, AI, Cybersecurity for Electronics For You.

2024: We started Demand&Co. to help premium D2C fashion and lifestyle brands scale to ₹50M+.

The Founders

Nidhi Arora

Co-Founder, CEO & Head of Content

  • Senior Editor (Consultant), Adobe (2024-2025)
    • Managed team of authors. Mentored writers. Amplified voices.
  • Editor in Chief, CXNet Official (2023-2024)
    • Full-time, London (UK). Google Analytics, Brand Marketing.
  • Executive Editor, EFY Group (2017-2019)
    • Electronics For You (South Asia's leading electronics magazine). IoT, AI, Cybersecurity.
  • 11+ Years: Tech, Wellness, Business. 100K+ organic views on single article. 50+ clients.

Why She Matters: Nidhi breaks down complex jargon into gold. She makes your brand trustable.

Sabhyata Kawatra

Co-Founder & Head of Design

  • Pearl Academy: Fashion & Lifestyle Business Management (2018)
  • Clothing Line Founder (2016-2020)
    • Built a D2C brand from scratch. Learned inventory, design, marketing.
  • Freelance Marketer (2021-2022)
    • Tested content, ads, positioning across industries.
  • Brandsy CEO (2022-2025)
    • Built and sold a full-fledged marketing agency.

Why She Matters: Sabhyata lived the pain. She knows what D2C brands need. She designs Apple-level aesthetics.

Our Philosophy

1. We Build Brands, Not Just Ads

Ads get clicks. Brands get trust. We build both.

 

2. Premium Aesthetic + ROI-Driven Performance

Leo Burnett branding + MuteSix performance.

 

3. SEO Schema That Ranks Top on Google

We don't just run ads. We build schema that makes your brand rank #1.

 

4. One Team. Zero Hassle.

One agency. All 8 services. One invoice.

Brands We've Built

  • 500+ Brands (Delhi, Mumbai, Bangalore, Global)
  • ₹80 Cr Revenue Generated for clients
  • 100K+ Organic Views on single article
  • 5-Star Reviews on Clutch, Google

Demand&Co.

India Head Office

Top Floor, Kawatra Plaza, Vardhaman Market, West Enclave, Pitampura, New Delhi -  110034

Contact Numbers

+91-99710 23639 | +91-99537 73246